70% of brand selections are made in-store. We help brands focus on active shoppers.
Creating ideas that change behaviour at the moment of purchase. Re-framing your value, not through price, but through trust, quality and familiarity, minimizing the inevitable trade-offs shoppers will have to make.
We believe in the power of commercially creative thinking, and with the combination of real-world insights, category-leading ideas and inspiring creative delivery, we ensure you become essential to shoppers at the moment of purchase.
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THE MOMENT OF PURCHASE
We bring your story to life through interactive experiences that get your audience to act, connect, and push all the right buttons. We start by asking "why" and developing an activation model through a multichannel approach by utilizing social, pr, digital; all our guns to foster engagement and emotion that creates face-to-face engagement with your audience and sells.
Whatever your goal is, to move products, sign up new customers, or gaining donations or fundraising for your cause, we create brand activations that inspire your consumers to act. We help your consumers watch your video and then click your offer, share a selfie with your mascot and hashtag the picture on Instagram, we help you build human intimacy with your audience.
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At Tru-Stories we focus your marketing budget efficiently and effectively by understanding your shopper's path to purchase and exploring where the greatest opportunities exist. Maximizing your spend where it creates the most action and value for your brand.
We study shopper behaviour in-store and offline; map out their journey; arm ourselves with valuable retailer, brand and, shopper insight; and deliver a shopper marketing plan that identifies where you can efficiently and effectively share your story. Then we make sure your brand's story is in tune with the shoppers mindset, making sure your brand wins at the tilt.
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We all have a sweet spot. So does your brand when it interacts with shoppers and the retail environment. We create our big idea around this "sweet spot", making sure a seamless link is created between strategy and creative.
We use insight-led creative and brand experiences to engage with the right people and change what they think about your brand. By understanding the human truth behind the how and why shoppers make choices in a constantly reinventing retail world. We can surprise, engage, and connect your audience with your brand.
We help you covert consumers to shoppers with strategy led creative stories that, connect, inspire and get your brand buzzing.